Second Nature debuts AI-Powered Interactive Sales Coaching solution

Second Nature, an AI-powered automated gross sales teaching resolution, is quietly rising alongside a $12.5 million Sequence A funding spherical, permitting the corporate to proceed to develop and spend money on its Gross sales Teaching resolution. AI-powered interactive gross sales.

The funding spherical was led by the alerts Enterprise Capital, StageOne Ventures, Cardumen Capital and Zoom Video Communications, Inc. via the Zoom Apps Fund. With the closing of this spherical, the entire capital raised by Second Nature quantities to fifteen.5 million {dollars}.

The corporate is the primary to supply a software program platform for immersive pure language gross sales simulations with an AI-powered dialog accomplice known as “Jenny,” in response to the seller.

Salespeople can enhance their effectiveness, whereas managers can spend extra time producing income and fewer time watching recordings. The answer has already been commercially applied by trade leaders reminiscent of Zoom.

Second Nature solves a key problem dealing with large-scale organizations at the moment: the right way to effectively enhance salesperson information to drive income, belief, and expertise.

The corporate’s resolution allows gross sales professionals to rise up to hurry on new services quicker, follow promoting with an interactive coach, increase gross sales attain quicker and shut offers quicker. Refined algorithms enable Jenny to ask and reply questions, even these that aren’t prescribed.

Powered by superior AI and NLP expertise, Second Nature offers digital follow companions of quite a lot of ages, ethnicities, and genders, who use conversational AI to carry voice conversations with sellers, qualify them, and assist them self-improve.

Second Nature creates a judgment-free coaching and follow house that’s very best for work-from-home or hybrid groups, and in addition offers visibility into distinctive workforce expertise and insights to gross sales managers.

Managers and executives can zero in on precisely the place their workforce is falling behind and get early indicators on who will carry out greatest at driving offers via the pipeline, somewhat than ready to see the outcomes.

With Second Nature, gross sales leaders can speed up the implementation of important merchandising modifications whereas enabling front-line managers to ship high-impact coaching when it comes to efficiency enchancment and deal-level coaching.

“This demonstration of confidence from our present and new traders will assist us rework enterprise gross sales productiveness at scale,” stated Ariel Hitron, co-founder and CEO of Second Nature. “Within the rising panorama of gross sales expertise, Second Nature has established itself as a frontrunner in AI-powered simulation and role-playing for customer-facing roles. By serving to corporations transition their gross sales coaching from advert hoc to structured and data-driven, we’re empowering executives to drive actual change of their organizations.”

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