Samsung enters metaverse race; developing virtual reality headset, Marketing & Advertising News, ET BrandEquity

  Samsung is reportedly developing a virtual reality headset under the Galaxy name as its first metaverse-related product.  (Image courtesy: iStock)
Samsung is reportedly creating a digital actuality headset below the Galaxy title as its first metaverse-related product. (Picture courtesy: iStock)

Samsung Electronics is accelerating its analysis and improvement of metaverse-related applied sciences in a bid to nurture its new progress engines, becoming a member of the rising record of world tech companies which might be betting huge on the brand new discipline.

Samsung Vice Chairman Han Jong-hee has not too long ago mentioned the subject with various staff and reaffirmed the corporate’s plan to roll out “Samsung’s model of the metaverse,” in accordance with the sources.

“We are going to create Samsung’s model of the metaverse. Please give you many concepts and assist materialize them,” Han was quoted as saying, reviews Yonhap information company.

It was not the primary time the highest govt had talked about the necessity to delve into the rising know-how, seen as the following huge factor within the world tech trade.

Fb formally modified its title to Meta in November, believing the metaverse is “the following evolution of social connection,” with plans to speculate $10 billion on the brand new know-how.

Han selected the metaverse and robotics because the tech big’s new progress areas on the March annual shareholders’ assembly.

“We are going to launch metaverse gadgets and options to allow prospects to expertise the brand new know-how wherever they’re,” he mentioned at the moment.

They’ve additionally made comparable remarks in the course of the 2022 MWC in Barcelona, ​​Spain, in February.

Samsung, the world’s largest reminiscence chip and cell phone maker, has not too long ago arrange a activity power devoted to the topic, which reviews on to Han, and is reportedly creating a digital actuality headset below the Galaxy title as its first metaverse-related product.

Samsung Analysis, the R&D hub of the corporate’s System eXperience (DX) unit, is finding out “the next-generation show applied sciences” and system prototypes,” in addition to numerous utilization situations, in accordance with the corporate.nd system prototypes,” in addition to numerous utilization situations, in accordance with the corporate.

Samsung has additionally used the metaverse for advertising and leisure functions.

The corporate constructed a digital retailer, Samsung 837X, which is a duplicate of its real-life flagship New York retailer, on the blockchain-powered digital world Decentraland to showcase its newest flagship Galaxy S22 sequence.

With new flagship smartphone costs remaining on the larger finish, a bigger share of shoppers thought of shopping for refurbished fashions of fashionable manufacturers like Apple and Samsung, says Counterpoint Analysis’s ‘World Refurb Smartphone Tracker’…

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