Neptune Retail Solutions Doubles Down On In-Store Innovation, AI and First-Party Data With Acquisition Of RevTrax

RevTrax’s industry-leading bid administration platform delivers innovation to manufacturers on the intersection of digital advertising, bidding, and synthetic intelligence. RevTrax options allow manufacturers to modernize promotional advertising campaigns by means of one-to-one supply customization, superior efficiency measurement, best-in-class safety, and anti-fraud capabilities. Its turnkey integrations with cloud-based digital messaging platforms (net, display screen, e mail, cellular, and so on.) and backend suppliers (funds, level of sale, and so on.) ship higher worth to customers whereas that generate optimum ROI for manufacturers. and retailers.

Leveraging over 11 years of highly effective and distinctive first-hand information, mixed with state-of-the-art synthetic intelligence for supply administration, manufacturers use RevTrax to mechanically ship to every particular person client the exact supply worth wanted to drive higher response, earnings, and profitability.

Larger UMO adoption by customers displays increased client choice for digital coupons (versus paper coupons), which in flip permits increased ranges of data-driven personalization, actionable insights / analytics, and prevention of fraud for manufacturers and retailers, each on-line and on the cabinets. Possessing this functionality permits NRS to supply retail and CPG companions distinctive supply supply flexibility, together with enhanced advantages from a deeper understanding of customers and efficiency metrics at scale.

“We’re delighted to speed up our progress along with the Neptune staff. It was clear from the start that their unimaginable retailer community of over 47,000 supermarkets and pharmacies in North America would quickly develop the potential and attain of modern merchandise reminiscent of UMOs and future RevTrax options, “mentioned Jonathan Driver, CEO of RevTrax. “As a part of the Neptune household, we are actually completely positioned to deliver the innovation and digital transformation sorely wanted by manufacturers and retailers on a scale that we merely couldn’t obtain as a standalone firm.”

ABOUT Neptune Retail Options:
NRS is a number one omnichannel retail advertising firm within the US and Canada providing worthwhile progress for retailers and types. The NRS platform works with unique in-store advertising rights at North America Bigger supermarkets and pharmacies, together with Kroger, Ahold, Loblaws, Walgreens, and CVS, plus deterministic proprietary shopper information generated from the corporate’s cash-back app, Checkout 51, which captures deterministic own-purchase information by way of receipt scans of key retail places within the US and Canada together with Walmart, Goal, Costco, Sam’s Membership, and the aforementioned retailers.

About RevTrax:
RevTrax permits manufacturers to implement sensible promotions and presents throughout channels, observe efficiency, and enhance advertising ROI and income. With a powerful portfolio of patents associated to safety of the providing, RevTrax places management again within the arms of the model. For extra data, go to

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