He bought $500 of Apple gift cards at Target. Scammers wiped them clean before he could use them.

This time final yr, Mike Blum took benefit of a promotion at Goal: Purchase $ 100 in Apple Reward Playing cards and Get a Free $ 20 Goal Reward Card.

He was planning to purchase a brand new iPhone and thought it was a approach to avoid wasting cash with the Goal bonus playing cards.

“I had a sick iPhone 6S, and because it wasn’t going to be a viable trade-in, I knew I’d finally have to purchase a brand new telephone at full value, which, you understand… iPhones are some huge cash. It is an amazing purchase for me, ”Blum mentioned. “This appeared like a great way to chop the fee a bit.”

Blum did not realize it on the time, however the $ 500 price of Apple playing cards (10 playing cards price $ 50 every) had been compromised earlier than they even left the Goal car parking zone. The balances had been zero.

“Each Apple and Goal put the blame on one another’s toes, and I, like so many others for years, have suffered the loss and am a sufferer of this fraud, with out assuming any accountability and with out making adjustments,” mentioned Blum.

A fast on-line search reveals thousands of posts of purchasers with similar experiences. There may be even a class action lawsuit v. Goal, filed in US District Courtroom in Minneapolis, by which greater than two dozen clients allege that Goal did not take “enough and affordable steps to make sure that scammers didn’t tamper with present playing cards.”

A yr after he purchased the playing cards, Blum’s efforts to get Goal or Apple to get it proper had gone nowhere. In the meantime, Blum mentioned he is annoyed to see retailers providing related Apple present card promotions this vacation season, and Blum desires to warn unsuspecting shoppers.

Blum didn’t know that his playing cards had been compromised till months after the acquisition was made. He waited to make use of the playing cards as a result of he wasn’t positive which iPhone he needed. Time handed and Apple introduced the iPhone 13, so Blum determined to attend for the brand new mannequin, which was accessible for pre-order on September 17.

“To say that I used to be past excited to lastly get this telephone can be an understatement. I had my cash able to go. Or at the least I assumed so, “he mentioned.

The night time earlier than the pre-order, Blum mentioned, he took one of many playing cards out of his bundle and scanned the 16-digit safety quantity on his Apple account. You acquired a scary message: “Error: this code has already been redeemed.”

“Then I did the identical with a second card. Similar message. Then the third. Similar message, ”Blum mentioned. “Now I am getting a little bit scared. And really fearful. “

He mentioned he stopped opening the playing cards and known as Apple. A consultant confirmed that each one 10 playing cards had been empty. In reality, Apple mentioned it may see the funds being withdrawn from the playing cards inside 5 to half-hour after the playing cards had been activated at Goal.

“It was very clear from the follow-up calls I acquired from Apple the following day that no alternative present playing cards can be issued,” Blum mentioned, noting that he was in possession of the playing cards always.

An Apple supervisor mentioned Blum ought to name Goal.

“(Goal is) the perpetrator right here. Somebody from Goal took benefit of you and the present playing cards. It wasn’t somebody from Apple, ”the supervisor mentioned in a name recorded by Blum.

Blum approached Goal, but it surely did not assist both.

“After additional investigation, we had been in a position to affirm that your present card was efficiently activated on the time of buy,” Goal mentioned in an electronic mail. “Due to this, we’re unable to subject a refund to your buy.”

He really helpful that he contact Apple.

Coming and going went on for weeks. In the meantime, Blum contested the acquisition along with his bank card, which denied the dispute after receiving a response from Goal.

You filed a criticism with the Higher Enterprise Bureau, filed a police report, and signed as much as be a part of the category motion lawsuit.

Then he bought in contact with Bamboozled.


Reward card fraud happens in lots of kinds, mostly when a scammer impersonates another person, be it a authorities company or a enterprise, and methods the patron into shopping for present playing cards to settle fines or pay for providers. These so-called imposter scams price shoppers $ 245 million from 2018 to December 2020, based on the Latest data from the Federal Trade Commission (FTC).

It is unclear how a lot scammers pocketed cleansing present playing cards like Blum did (the FTC information would not particularly break it down), however anecdotally, based mostly on complaints on social media and chat boards, it is pretty widespread.

How does it occur? Criminals steal activation and different identification codes on unopened playing cards, typically straight off the shelf in a retailer. Then they use expertise to monitor cards for activation. As soon as the playing cards are activated, they withdraw the cash from the playing cards earlier than the patron is aware of there’s a drawback. Different occasions, scammers have reportedly put up their very own barcode stickers on bodily present playing cards, and when activated, the funds go to the scammer’s account.

After reviewing Blum’s documentation and recorded telephone calls, Bamboozled requested Goal and Apple to overview the criticism.

Apple didn’t instantly reply, however Goal mentioned it could contact Blum and acquired a name.

“He did not actually present any important further data past that they’re working with Apple to return to a decision within the case, no matter precisely meaning,” Blum mentioned.

However in a subsequent electronic mail, Blum bought the information he hoped for.

“We’re working with Apple to interchange the funds,” a Goal consultant mentioned in an electronic mail to Blum.

Per week later, he mentioned Goal informed him it was nonetheless ready for a “present card code” from Apple, however that issues gave the impression to be entering into the suitable path.

So what are you able to do to guard your self this vacation season?

In case you are shopping for a present card in particular person, desire playing cards that retailers hold behind the counter or in a locked show case quite than shops that hold present playing cards open air.

Make sure that the packaging will not be tampered with.

Past that, there’s not a lot you are able to do apart from purchase present playing cards on-line as a substitute of off a retailer shelf. That reduces the prospect of a legal stealing activation codes or tampering with the playing cards.

Blum believes that each corporations ought to take higher accountability for client safety.

He means that Goal and different retailers put the playing cards in a show case or use “dummy playing cards” on the gross sales flooring which can be changed with the actual playing cards when they’re paid for and activated.

“And Apple, come on, are you telling me that an organization that prides itself on its safety cannot discover a safer answer for redeeming present playing cards?” he mentioned.

“There are two gigantic corporations that know very nicely that these playing cards usually are not safe, and after years and years of defrauded folks, there have been no makes an attempt to rectify the scenario,” he mentioned. “That’s greater than incomprehensible.”

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You possibly can attain Karin Worth Mueller at [email protected].

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